Architects love word of mouth referrals. We refer to these as hot leads. We often have very high success rates when we get these types of referrals. But what happens when your circle of contacts have all exhausted their architectural needs? That is why we often try to expand our circle of contacts by using lead services. There are of course other ways to get the word out about your business, but we personally have found lead services to be a good match for the kind of work that we do. By far our current favorite is Thumbtack. Check out our profile here.
Thumbtack is in essence similar to Craigslist. People post their project needs, like for an example someone who wants to build a new home or remodel the first floor of their house. Designers review the posts, and submit quotes for the work. Sounds simple enough. The real beauty in what Thumbtack does is it allows designers to get more information from the potential clients before submitting a quote. It also provides a secure format for reviewing multiple quotes. We have had good success with this service, winning multiple jobs, and expanding our circle of contacts.
And here is the best part – you can use Thumbtack for more than just architectural work. We used Thumbtack to find a web designer for our new website. We received multiple quotes within a couple days of posting the project, and in the end, we found a small, creative firm that was a perfect match for our business. (Crux Creative)